Corporate aim: Create value for society, make opportunity for staff. gain benefits for enterprise.
Corporate spirit: Honesty and diligence, accuracy and innovation, enterprising vigor, social rawarding.
Corporate service concept: All for consumers. For all consumers. Corporate.
Brand concept: Ouality is reputation, honesty is brand, brand is sail, quality is vessel.
Corporate management concept: delicate strict management, sta- ndard regulated management, fully-innovated management.